2022 is looking to be a year filled with excitement, new things, and a hammering of the “new normal”. In the field of beauty and cosmetics, old trends are coming back as new, yearly trends stay relevant, and even new technology comes as a form of a new trend. In this article, we’re going to take a look at beauty trends to look out for next year.
Y2K Aesthetic is Back
In fashion, what is old will often become new again, especially if you stick around long enough. True enough, the fashion trends in the early 2000s are making a strong comeback. Baggy jeans and pleated skirts were huge during the late 1990s and early 2000s, but they’ve resurfaced as major trends this year (which will extend to the next), with all sorts of variations and updates. You’ll also find trendy, skinny leggings, flat fronted slacks and chinos, and lots of other styles that look super Y2K in their feel very popular in recent times.
Despite the relative “retro” Y2K fashion brings, it’s still very current and fresh—because, after all, time does fly by pretty fast, right? Nostalgia has hit many of us hard, so maybe it’s time to bust out your Y2K jeans to see if they still fit.
Home Beauty Equipment
For now, the best way to improve your complexion is still by treating your skin with products that work—but if you’re wondering what the future holds for skincare, then it’s on home beauty technology. Cosmetic companies from L’Oréal to MAC have been testing out some pretty cool innovations for their beauty products that could make life just a bit easier when it comes to applying makeup and moisturizing our faces in the coming years (if they don’t already).
3D printing makeup, skin-tone analyzing devices, facial massagers, LED masks for skincare, and a lot of other growing technologies are constantly being improved upon. In 2022, we’re going to see more of these beauty technologies in our homes, and they’ll only improve in their capabilities.
Beauty Procedures are Still In
Of course, cosmetic procedures such as Botox injections, facelifts, chemical peels, and other similar cosmetic procedures will still be popular in 2022. However, those who are looking for a non-invasive facial rejuvenation treatment may also be interested to learn about the benefits of low-level laser therapy (LLLT) which is now more affordable than ever thanks to technological advances and the increase in demand from consumers who are seeking effective and natural alternatives to traditional treatments that can help them look younger, fresher and more confident every day in the coming years ahead.
Men’s Grooming is Flourishing
The turn of the century has seen an increase in men’s beauty products, and for good reason: more and more men are becoming aware of what they need to do to always look their best. From exfoliating body scrubs that keep the skin soft to beard oil that provides moisture and shine, there’s a lot that men can now use to make themselves look handsome and presentable daily at work or play—even after a long day at the office or while out on a romantic evening date with their significant other (or both).
Diverse Skincare
Cultures and nationalities with non-caucasian skin tones often have trouble finding cosmetic products that are designed with their skin in mind. These “different” skin tones and hair textures are perceived to have a greater need for these products due to a higher percentage of their skin, hair, or makeup color that is different from the predominant skin, hair, or makeup color of the market in which they are being sold (for example, black women).
Manufacturers are reluctant to develop new products for ethnic minorities as they perceive a lack of demand among consumers who would benefit from such products or who could be expected to purchase them if they were available because ethnic minorities may not wish to spend money on beauty care products; and/or because ethnic minorities may be unaware that such products exist in the first place due to limited advertising exposure and brand recognition in mainstream media outlets, such as magazines and television programs targeting Caucasian audiences only
Lastly, Influencers Continue to Impact Trends
One of the biggest trends coming is the growing demand for product authenticity, especially when it comes to makeup and skincare items that promise so much but deliver so little. In a world where social media users are becoming more vocal about what they want from their purchases, brands will have no choice but to pay closer attention to how they interact with their customers to develop more effective marketing strategies that fit the changing expectations of consumers. That is why beauty influencers and micro-influencers will continue to impact the upcoming trends in 2022.
With more and more people reliant on customer feedback and actual user review, brands will do more to work with influencers and industry experts to create better beauty products for their users.
