When you are looking to attract new dental patients to your dental surgery, it is highly likely that you will have considered your dental surgery website as a beacon to attract them.
Indeed, when it comes to marketing and search engine optimization, your dental surgery website will be the core part of this process, either succeeding or failing! And it is an unfortunate fact that the majority of dental surgeries who are not meeting their quota of new patients have issues with their dental surgery website that they may not be aware of, which could be costing them new patients and thus a loss of revenue.
With that in mind, what are some of the most common issues that dental surgery websites may have and how can you ensure that yours does not fall into these traps? Read on to learn more.
Its slow to load
Having dental websites that are slow to load is something of a cardinal sin when it comes to search engine optimization and marketing, as the Google algorithm and the Google bots rate websites that load quickly higher in the rankings. This is where the use of a marketing team experienced in overseeing the creation and maintenance of dental surgery websites can be useful, as they will be able to apply techniques to help speed up your home pages loading and the subsequent pages on the site.
It isn’t informative
Patients will be visiting your website to see exactly what it is you can offer and if you do not have pages relating to things from general dental check-ups to dental implants, or any other treatments that you offer, this is going to be problematic for the marketing and SEO of your dental surgery page. Be sure that you have plenty of information on the website relating to your staff, the treatments that they can perform and of course, a before and after section on the cosmetic procedures that you have performed.
There is no blog
Search engine optimization prioritises websites that have a blog page that is updated regularly, ideally around once a week. If your dental surgery page does not have a blog, you may be losing out in relation to rankings and marketing. All of the blog pieces on your dental surgery page should be unique, plagiarism free and informative, relating to what it is that you can offer at the surgery as well as having keywords spread throughout each article.
There is no contact information
There has been an up rise in the number of people using voice searches to look for dental surgeries and other business information online. If your dental surgery home page or indeed website does not have clear contact information about when you are open, whether you have emergency dental procedures available or your phone number, then you are going to be losing out. Considering that as many as 40% of online searches are now performed using a voice search this is a large chunk of potential patients that you may be losing.
It’s not mobile optimised
And finally, your dental surgery page will need to be mobile optimised. As many as 70 to 80% of people are now accessing websites via their smartphones or tablets. If your website isn’t optimised, no one will be able to see it!
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.