If you want your dental practice to succeed and increase in patient numbers then you need to have a strong dental marketing campaign in place. Dental marketing has advanced significantly over the last few decades and it continues to evolve each year. Digital dental marketing is the most efficient form of dental marketing and has been for many years. Digital dental marketing requires you to have a strong online presence and involves attracting patients through the use of digital media, such as websites and social media platforms. Digital dental marketing helps patients find out more about you and be encouraged to visit you in person to address their dental needs. Speak to a digital dental marketing team who can help you put together a strong digital marketing campaign for your dental practice.
A modern dental website
To begin with you need a modern and attractive dental website which shows off your dental practice to its maximum potential. Most people will visit your website many times before they decide to visit you in person. Your website needs to be informative and educational, it must be in keeping with current trends and updated at all times so that it reflects the modern and professional dental practice that you are. If you have an outdated website with the same content that has not changed in years, then you will stop attracting website visitors and you will lose patients to the other dental practices in your area. You need quality, new content for your website, which you can upload on a regular basis so that patients have new things to learn and will be encouraged to revisit your website often to find out more.
Keywords and keyword research
Keywords are an important technique in digital dental marketing. By carrying out keyword research you will find out which keywords are searched for most frequently by prospective patients in your area. This could be search terms such as ‘dentist near me’ or it could be the names of certain treatments or procedures such as ‘Invisalign (+ your location)’ or ‘dental implants (+ your location)’. Keywords could be certain fields of dentistry such as ‘cosmetic dental treatments’ or ‘orthodontic treatment’, or they could be certain conditions such as ‘toothache’, ‘ yellow teeth’ or ‘missing teeth’.
Once you know which keywords are most popularly searched for in your area you can create new content accordingly. To help patients find the information that they are looking for more easily, you should also use keywords in the titles, metadata and image tags. Making sure your web pages are keyword rich you will be able to attract more patients who are already interested in the treatments and procedures that you have to offer. Keywords also help you boost your ranking in Google Search results lists which again help attract more website visitors who are able to see that you are a credible and trustworthy website who have the answers that they are looking for. The more information that patients are able to find with regard to their dental issues or the treatments and procedures that they are interested in, the greater chance there is that these patients will book an appointment to address their dental needs with you. Speak to your digital dental marketing team today to find out more.