To make sure you have a strong patient attraction system for your dental practice you need to find out about search engine optimisation or SEO. SEO is a system of digital techniques and strategies which need to be implemented on your dental website to help google recognise that you have the answers that your patients are looking for. The aim of SEO is to achieve a top position in Google search results lists for dental searches which are carried out in your area. This helps increase visibility and awareness and attracts more patients to you who are looking to find out how to address their dental needs and what options are available for them at your dental practice.
Some patients simply search for the word ‘dentist’ or ‘dentist near me’ and this means that your website needs local SEO to be able to find as many patients in your geographical vicinity as possible to address their needs with you rather than the other dental practices in your area.
Google My Business
Google My Business is a free tool from Google which helps you create a business listing for your dental practice. This is essential for creating an online presence for your dental practice. You need to add all your details to create your Google My Business listing. This includes the name of your dental practice, the address and your exact location on a map.
You need to select that you are a dental practice and you need to add your telephone number, email address and website. You can also include opening hours and other important information which you think could be useful for your patients. Once your listing goes live, you will be asked for verification. It is important that you check your listing on a regular basis to make sure that all details remain correct. If necessary you will update your details but you should also try and optimise your Google My Business listing. To help you optimise your listing you can upload photos of your dental practice. This could be photos of the inside of your practice, the front view, around the premises and a street view. You may also wish to include a short summary of your unique selling points and the treatments and procedures in which you specialise.
The key to a good patient attraction system is a modern and bespoke dental website. It is important that SEO techniques are implemented throughout your website to help Google recognise that you are a strong contender amongst the other dental practices in your area. You want Google to direct prospective patients to you by listing you high on search results for dental searches in your area. This includes finding out which dental terms are searched for most commonly in your area and incorporating these within your website. It means providing patients with a good user experience so that they spend a certain amount of time on the website for you to be able to convince them to address their dental needs with you. You also need to make sure that your website is mobile phone friendly and that it is accessible across all devices. The technical aspects of your website also need to be maintained and regularly monitored to make sure that the website is working correctly and efficiently at all times. Speak to your digital dental marketing team today and find out more about creating a strong patient attraction system for your dental practice to boost the success of your business.